DailyWatch Shop
0
your shopping cart

Quick Cart

Have no product in the cart!

Panerai: Making the impossible possible

Panerai and their ambassadors

Panerai: Making the impossible possible

Panerai and their ambassadors

Panerai brand ambassadors are not celebrities wearing their watches, but far more than that. The ambassadors “breathe” the brand and vice versa.

Special editions by Brand Ambassadors

In our latest article we highlighted the partnership between Panerai and the Luna Rossa sailing team. It is not so much the partnership that counts, but the way Panerai approaches it, making it an integrated part of their brand values. A similar approach can be identified in how the brand embraces their community of fans and collectors (The “Paneristi”), by using their input and passion to create special editions and by the brand ambassadors.

Panerai Brand Ambassador Mike Horn
Panerai Brand Ambassador Mike Horn

More than a Panerai Brand Ambassador

Panerai ambassadors are not celebrities wearing their watches, but far more than that. The ambassadors “breathe” the brand and vice versa. One of the ambassadors is Mike Horn.

Contemporary hero

Mike Horn is a contemporary hero, and one of the greatest living explorers. He lives by the motto “if your dreams do not scare you, they’re not big enough”. His explorations of the North Pole made him a larger than life character, and for already 20 years mr. Horn is supported by Panerai. Back in 2001 he won the Laureaus award and after the ceremony mr. Rupert, chairman of the Richemont group, approached him, took off his own Panerai, gave it to Horn and said “From now on, you will only wear Panerai”. The rest is history..

Panerai Submersible

Panerai Submersible “Mike Horn”

A 47mm Submersible “Mike Horn” edition is the latest and probably most intense collaboration. 19 people will have the opportunity to earn this watch. That’s right, you will only get this watch if you join Mike Horn on the Svallbard expedition and complete the mission. The PAM985, made of recycled titanium, comes in this 33,000 euro package that is far more than an inscripted limited edition. It delivers you a once in a lifetime experience and will forever make you part of the Paneristi family.

Paneristi Family

Mike Horn is part of the Paneristi Family, as is Gregorio Paltrinieri, 1500m Olympic Pool champion, Jimmy Chin, Academy award winning filmmaker and National Geographic photographer and Guillaime Nery, Free diving world champion. All heros in their own right, and perfect examples of the constant pushing of boundaries that Panerai does. “The impossible only exists until we find a way to make it possible” would mr. Horn say…

Panerai Brand Ambassador Jimmy Chin
Panerai Brand Ambassador Jimmy Chin

MORE ARTICLES

Frederique Constant Slimline Monolithic Manufacture

Frederique Constant can be regarded as one of the success stories in modern horology. Dutch couple Peter and Aletta Stas founded the company in 1988 by Dutch. The brand successfully claimed the domain of “affordable luxury” in the 1990’s: good looking, high quality watches at an affordable price level. With the launch of their first […]

PRODUCTS YOU MIGHT LIKE

Watch Stand Robot Medium

Accessories Watch Stands

Watch Stand Robot Medium

 239
Buy
Watch Case For 4 Watches - black

Accessories Accessories

Watch Case For 4 Watches – Black

 179
Buy
watch roll for two watches in navy blue

Accessories Watch Rolls

Two Slot Watch Roll – Navy Blue Saffiano

 139
Buy
watch roll in black leather

Accessories Watch Rolls

Travel Watch Roll Large – Black

 159
Buy
Select your currency