Into the Highlife and Heart Beat heritage

Affordable Collectability at Sotheby's in 2006

The Frederique Constant Highlife collection, as featured in our shop, is representing a long heritage within the brands' past. The Heart Beat was launched in 1994 and the Highlife was added a few years later. Being a watch afficionado of a certain age, I was heavily influenced by the 80's and 90's. So I still remember the early generation 38 mm Heart Beats, with these art-deco like (and never repeated) arabic numerals, the retrograde functions, the moon phases and much more. Already back then amazing value for money was clear and luxury was made available to a large audience.

During my usual sunday morning routine, scrolling watches on the internet and in auction catalogues, I stumbled upon a 2006 Sotheby's auction in New York where 4 of these wonderful now-vintage Heart Beats and Highlife were put for sale to to collectors.
Three 18K gold 38mm Heart Beat Retrogrades were sold, including a unique piece. The ex-Baselworld 2005 gold with black dial was a one-off, as this dial color only made it into production combined with a steel case. It sold for $3600, similar to the other two retrogrades. Masterpiece of that sale was a stainless steel tourbillon Highlife, number 61 out of 99, which sold for $8400.

In retrospect we can not underestimate the impact that the Heart Beat, with it's open worked "tourbillon-like" balance wheel and the first generation Highlife tourbillon had to Frederique Constants reputation for affordable luxury. These watches really did their job well and I think it's only a matter of time before these will gain collectors' recognition. I will not claim we're talking high-grade investment pieces here , but something we could call "affordable collectability", allowing many watch fans of my age to dive into vintage 90's at an attractive price.
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