The card of sustainability has been played by more and more luxury watch brands lately. And as I have no doubt about any good intentions here, few brands breathe the topic as much as ORIS does. Since its inception in the early 1900's the brand always took its position within society and the world as a whole very seriously. At Oris sustainability is truly part of their DNA, and therefore it is only logical that their products reflect that position.
The Change for the Better campaigns that Oris introduced are borderless, holistic approaches to make the world a better place.Whether it is social, such as the Movember campaign or the affiliation with the Carl Brashear Foundation and more recently the Roberto Clemente foundation, or environmental, such as the preservation of Corals and Dolphins, Oris plays an important role in addressing the topic. For us watch fans it is great to see that usually a great limited edition Oris watch is involved.
The latest in line is the Aquis Dat Watt limited edition. It is (in local dialect) named after the Wadden Sea, a 500-km shore and sea connecting Holland, Germany and Denmark in the northern part of Europe. The Wadden Sea is regarded as the worlds' largest tidal system, and as such a UNESCO World heritage site.
The Dat Watt limited edition is not an average Aquis with an engraved caseback. The dial displays the lunar cycle and tidal range in the Northern hemisphere via the Pointer Moon function, created for professional divers. It fits within the 43mm stainless steel case, and the Oris caliber 761 is ticking inside. It comes on a metal bracelet.
In total 2009 pieces will come to the market, a number reflecting the year that the Wadden Sea got UNESCO status. When it comes to pricing Oris has a reputation in offering a great value proposition, and the brand does not disappoint this time. The Aquis Dat Watt edition is available in June for CHF 2,450.