Panerai's latest celebrating the 36th America's Cup
In the world of international yacht sailing, the America's Cup is one of the oldest and most prestigious trophies. Dating back to 1851, many heroic stories can be told about this race. Early 2021 the 36th Edition of the America's Cup presented by Prada will take place in Auckland, New Zealand.
One of the entrants in this race is the Luna Rossa Prada Pirelli team, proudly sponsored by Panerai. The connection is clear and makes a lot of sense. Panerai does not need any introduction and in their 150 year precision, performance and of course the sea have become essential parts of the brand's heritage.
But it not just ends with being an ambassador to the Italian Luna Rossa Prada Pirelli Team. Panerai has created the Luna Rossa collection: a growing range of distinctive timepieces, crafted with the exploits of the team members in mind. The Luna Rossa line was introduced in early 2019 with the Submersible CarboTech, followed by various other iterations.
Latest in line is the PAM 1096 Luna Rossa, a Luminor GMT in relatively modest 42 mm case. Captured within the trusted Luminor looks, the true innovation is on the dial. A newly developed material called Scafotech gives the watch an instant "carbon-techy" look. Scafotech is an innovative and sustainable composite, made of the carbon-fibre residue collected from the Luna Rossa Teams yacht. In more plain marketing terms: You have a piece of the Luna Rossa yacht on your wrist..
The looks are entirely in line with the previous Luna Rossa models including an engraved caseback, indicating the long-lasting and strategic connection between Panerai and the Luna Rossa Prada team. Inside the PAM1096 beats the in-house developed Caliber P.9010/GMT automatic with a three day power reserve.
The PAM 1096 is limited to 250 examples, and if you apply for it now you'll be just in time to accompany Panerai as official timekeeper of the 36th Americas's cup presented by Prada which is scheduled until end of February in Auckland.