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SevenFriday P3C/07 White Carbon

There's a white storm coming at SF

It was only a few weeks ago that we shared the all-red SevenFriday P3C/04 with you, a watch full of warm summer vibes. With the winter coming closer the Zurich brand now launches the P3C/07 White Carbon: white all over, and ready to inject some arctic coolness into your veins.

While in (technical) essence there is no difference between the 04 and 07, the looks are completely different. From the lacquered bezel strip down to the bezel strip, hands, markers and indexes everything is white. The semi-matt calf skin strap has an inlay made of seat belt nylon material and is coloured, you'd have guessed it.... white.
Inside the reliable Miyota 82S7 automatic movement is running with 40 hours power reserve. Parts of the movement are visible through the four-layered dial, as we already know from the Sevenfriday DNA. The NFC chip, which is embedded in the caseback, connects your watch to the Sevenfriday app allowing you secured registration and authentication of your watch. A feature that was recently launched by the brand and will definitely appeal to the target group.

All in all we're seeing a true SevenFriday here. A relatively young brand that has gained a serious reputation for their lifestyle where action, innovation and a good dose of fun are important pillars. For CHF 1547 you're buying into that and secure yourself a great watch that has "COOL" written all over it..
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