Baume et Mercier Riviera 10660
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Watches & Wonders 2022 - introducing the Baume et Mercier Riviera 10660

Paul Mercier stated that 'People want freshness, beauty and lightness', and the new Baume et Mercier Riviera 10660 delivers just that!

The Riviera, is Baume et Mercier’s integrated bracelet affordable luxury sports watch, that was re-introduced a few years ago. This watch has been designed to be worn on casual occasions, for example when taking a stroll at the beautiful french riviera.

Baume et Mercier Riviera 10660

The shown model, ref. 10660, is made of stainless steel and titanium that reduces the overall weight and adds a darker gray hue to the overall appearance of the watch. A similar gray color is used for the dial that further enhances the design DNA of the watch and the waveform shapes reflect the waves on the french riviera. As a bold and gorgeous looking contrast, the brand used PVD rose gold on the bezel, as well as on the rehaut, hands and indexes, which adds a sporty luxurious touch to it.

The watch comes with a stainless steel bracelet in a brushed finish or a gray rubber strap, that perfectly integrates into the case. Both options look extremely pleasing, but my personal favorite is the rubber strap, which adds that little more contrast to the watch and exemplifies its sporty character. Thanks to its prominently sized crown, winding and setting is fairly easy, although winding is usually performed while wearing the watch, thanks to its automatic winding movement. The shown model is the 42mm diameter version, which is the largest Riviera currently available. If you prefer a smaller model, there are also 33mm and 36mm variants available (42mm and 36mm shown in the image below).

Baume et Mercier Riviera 10660

With its luxurious and sporty look, yet affordable price range, the Riviera is the perfect automatic timepiece that you should look out for when searching for a beautifully designed and crafted swiss made watch. Perfectly wearable with a suit, as well as swim shorts, this is the watch you want to wear on your next holiday to the french riviera!

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