HAUTLENCE is known and acknowledged for its original concepts in reading time. It adopts a think tank approach and brings a new vision to the art of watchmaking, while respecting its traditions. Since its creation in 2004, HAUTLENCE has been a brand in a league of its own. It plays with design codes just as it does with its name – an anagram of the city of Neuchâtel in tribute to the cradle of watchmaking and to its expertise. With surprising and sometimes unprecedented ways of reading the time, a powerful and easily identifiable design inspired by architectural principles, as well as a majority of in-house made calibres developed and crafted in its own Atelier, HAUTLENCE has earned within less than a decade the recognition of its peers, the trust of the most prestigious retailers, the enthusiasm of the most knowledgeable journalists, and a top spot on the wish list of collectors worldwide. In 2012, its reputation was further strengthened by the arrival at the company helm of one of the industry’s most well-respected personalities, Georges-Henri Meylan. Together with brand Co-Founder Guillaume Tetu, they are currently writing one of the finest chapters in the history of alternative 21st century watchmaking, backed by a top-notch and highly motivated team and by the finest artisans of the region. HAUTLENCE is clearly going to make its mark on time.