Prim has been manufacturing watches in Nove Mesto nad Metuji since 1949. They are a symbol of quality and proof of the craftsmanship of Czech watchmakers. Almost one thousand operations are performed in the ELTON hodinarska factory before more than 130 individual components are transformed into a wristwatch with a mechanical movement. The brand manufactures 99% of these components in-house. Manufacturing of a complete mechanical wristwatch under one roof – that is something which less than ten factories in the whole world are able to do. Thanks to this unique ability, we can offer our customers almost unlimited possibilities in terms of meeting their specific requirements and desires.