In 2018 Flavio Pellegrini took the helm at the brand and re-assessed the core values of Ebel. “The Architects of Time” from the 80’s evolved into “Beauty Marries Function”, an adequate tagline that clearly defines the brand. The phrase originates from Le Corbusier, and the famous “Villa Turque” in La Chaux-de-Fonds and now owned by Ebel, was designed by him.
Ebel 1911 Marine
Behind the change in tagline a strong new ambition has emerged for the brand. The new 1911 range is a good example. Originally the 1911 was a more masculine spin-off of the Club Sport, the recently introduced 1911 Marine can be regarded as a standalone model in the Mens collection. The Marine-inspired 42mm watch brings a sportier touch to the collection while fully maintaining the brand signature with the hexagonal case shape and the characteristic 5-screw bezel. The dial is galvanic blue or black and one can choose either a bracelet or strap. The 1911 Marine is powered by a very reliable Sellita SW200 with 42 hour power reserve.
Ebel 1911 Marine
Beauty Marries Function has become very accessible in the new 1911 Marine. Not only in price-level but also in mainstream appeal. The Ebel brand has a strong focus on the female wrist, and this 1911 Marine will most likely shift that balance a bit more to the male collector looking for an iconic design in contemporary looks. And that is certainly a proposition that could bring Ebel more in the spotlights in the next few years.
