Few brands are breathing Avant-Garde in horology the way Roger Dubuis does. Hyper Horology does not only refer to the horological and technical marvel they bring in their watches, but certainly also to their design, which bridges horology and art in a very natural and self-confident way. Roger Dubuis triggers the imagination, and every single model in recent years can be regarded a piece of art.
During Watches and Wonders 2021 the brand takes the occasion to make the Art component a bit more explicit by announcing a partnership with two Urban creative artists. Under the concept "Urban Art Tribe" LA Tattoo artist Dr. Woo and French street artist Gully enter a long-term collaboration with Roger Dubuis, which will result in sharing elements of their creative process with clients of the brand. More to follow on this.
The Excalibur Flying Tourbillon "Glow Me Up", that is presented this week, is a more visual example of Hyper Horology at work. Roger Dubuis is the first to feature luminescent diamonds in different colors in the bezel of the watch. Two processes are patented by the brand to make this work. First, a luminescent material is placed in the grooves underneath the diamond, that keeps the diamonds in place. The second patent has to do with a process of painting components on the movement allowing these to shine and highlight the star-shaped bridge in the dark.
Imagine a situation where its fully dark, while your Excalibur is shining its movement, supported by a colorful, glowing diamond-set bezel. Witnessing the Northern Light was already on my bucket list, wearing a Glow Me Up in the dark was just added to that..
However, witnessing the Northern Light will probably be more achievable as the Excalibur Flying Tourbillon "Glow Me Up" will retail at $ 215,000 and only 8 customers will have the privilege of their own, highly exclusive Glow in the Dark party.
Roger Dubuis did it again. In their own natural way they easily bridge the gap between High end horology and Art.