This year Panerai takes further steps. First with the eye-catching Submersible eLAB-ID (PAM1225), a watch that comprises of 98,6% recycled materials. To be that pioneer comes at a price, as the PAM1225 will cost an approximate $60,000.
Panerai Luminor Marina eSteel
In the past few years, Panerai has firmly established and expanded their eco-minded reputation. In an era where it is everyone’s responsibility to be part of the solution in saving the planet, Panerai took their responsibility and the Eco Titanium was a first insight in where It should go. To focus at recycled materials and involve this in the watchmaking process. Both ecological and innovative at the same time. All the reason why Panerai decided to develop the Panerai Luminor Marina eSteel.
Eco-friendly
With the Luminor Marina eSteel Panerai has taken an effort that is technically advanced, teaming with several partners from within and outside the watch industry. It shows their intention that creating eco-friendly, recycled products is here to stay. And that raises the bar for other brands as well, to be prepared when future watch buyers will consider the footprint of their next luxury watch being part of the purchasing decision. Panerai is leading that way.
Panerai Luminor Marina eSteel PAM01157
